An entrepreneurial exploration into app-assisted closet organization which involved interviews, product brainstorming and visual design.

A "refresh" (not a rebrand) that would make a discernible and high-quality visual alignment obvious across all customer-destined collateral

A brand-aligned video teaser, in order to underscore the newly-refreshed brand identity of the company in a sales conference booth.

The design system I proposed was the first of its kind in the organization, and became a cornerstone in a company-wide process optimization.