Arty Rivera 🏳️‍🌈 🏳️‍⚧️ ✊🏾

Designing with
Arty Rivera

Solving Business Problems at Scale
Through Design 📈

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🤳 UX & Product Design

Creating beautiful experiences that fit the needs of both end-users and businesses

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🌟 Branding & Print

Crafting cohesive stories, from the top of the sales funnel, through the customer lifecycle

📱 Design Systems

Scaling products, services & team processes across design & engineering

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👁 User Research & Advocacy

Championing the deeper needs of all stakeholders and nailing product-market fit

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🪴 Mgmt. & Team Growth

Fostering the careers of designers through clear communication & mentorship

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🚸 Design Thinking / HCD

Advocating for an empathetic, problem-solving mindset: Human-Centered Design

Past Clients, Employers & Organizations

Capital One

CARFAX

The Washington Post

Digital Turbine

3Pillar Global

ForUsAll 401(k)

Stanford University

Georgetown University

Featured Projects

Search or filter projects by category or #tag on the 💼 Portfolio Page

Android Mobile Content App, User-Research-Informed UI Redesign

A mobile content app redesign based on user research & biz needs. Changes included: information architecture, user experience UI design

Closet Organizer User Research, Marketing Brief, Visual Identity & App Onboarding UI

An entrepreneurial exploration into app-assisted closet organization which involved interviews, product brainstorming and visual design.

Design System for B2B and B2C Fintech App Ecosystem

A 401(k) provider getting into crypto investing hired me to quickly create more rigor around design management & implementation

401(k) + Crypto Account Admin Dashboard

ForUsAll's cryptocurrency investment window needed a no-code account admin UX for the (non-dev) 401(k) platform Ops team

User Research on Phone Unlock Behavior & Motivations

I co-designed and guided an original research inquiry into the emotions that influence phone unlocking, a key behavior and business driver.

Brand Refresh & Comms Audit for a Fintech in Growth Mode

A "refresh" (not a rebrand) that would make a discernible and high-quality visual alignment obvious across all customer-destined collateral

Conference Booth Video Background

A brand-aligned video teaser, in order to underscore the newly-refreshed brand identity of the company in a sales conference booth.

Digital “Tool Belt” (iPad App) for front-line Banking Customer Services Reps

An intuitive, future-ready iPad app platform that is still used by Capital One frontline associates today.

B2C Self-Service Car Maintenance Planner: Web App Responsive Redesign

Redesigned an existing web app to be responsive based on a scalable framework. >30% of myCARFAX.com users and climbing were using the site o

Investment Advisors' Client Onboarding UX Research + iPad App

Executive Summary Project consisted of service & workflow innovation for investment advisors. Client (large financial institution) sought...